Global
Don’t let the slow economy get you down, use this period to spruce up your retail space instead. Here are some of our simple ideas to ensure a warm and welcoming retail haven for your customers:
Positive Mindset: Your mental outlook will flow onto your staff and to the sales floor. Keeping a positive outlook is key to keep staff from looking bored, aloof, and unwelcoming. New customers are especially sensitive to spatial emotions projected by your staff. Remember positive emotions = charmed customers = more trust = more sales!
Be Inclusive & Yet Exclusive: Make a walk-in customer feel that he/she can be included into your exclusive retail pad. Take time to inform customers of products that are unknown to them (sans condescension) and you shall win a valuable member to your aspired vente privèe
Snoop Time: During low traffic, set time to visit neighbouring stores. It always pay to learn from others what makes their customers tick.
Be Open: Take a break to listen to your staff, customers, and even suppliers’ for ideas that may help make your retail space unique & inspiring.
ViTRINE 